Design Evolution

Prior to arriving to my final idea, I attempted IDEO’s 100 ideas/hour method and came up with the following. As for the remaining 84 ideas, well…

What would encourage people to jump to certain spots on a sidewalk?

What would encourage people to jump to certain spots on a sidewalk?

Changing the way we look at commuting in the city

Changing the way we look at commuting in the city

Galaga Elevator Panel - Watch our hero as it decides on which floor you should go to

Galaga Elevator Panel - Watch our hero as it decides on which floor you should go to

What?! After going through initial ideas, I sort of touched on storytelling around the city early on.

After looking through my initial ideas, I realized I sort of touched on storytelling around the city early on.

 

First thesis project name, inspired by an MMORPG

First thesis project name, inspired by an MMORPG

2nd possibility for a name, Memori (Mori means forest in Japanese)

2nd possibility for a name, Memori (Mori means forest in Japanese)

Story Forest growing admid the city landscape

Story Forest growing admid the city landscape

Left: How the tree grows with time. Right: Map overview visualizing the location of memories reflecting the different phases in one's life

Left: How the tree grows with time. Right: Map overview visualizing the location of memories reflecting the different phases in one's life

Scanned photo and vellum (a great way to get that old 70s sort of feel)

Scanned photo and vellum (a great way to get that old 70s sort of feel)

Looking upon a city block while riding the N/Q through Queens

Looking upon a city block while riding the N/Q through Queens

Logos
The following was a quick first round sketch of logos for Story Forest. Here is the list of values that I wanted the logo to embody:

  • It’s not about the destination, but about the path in-between
  • The forest is a companion throughout life
  • The accumulation of memories provides a sense of reassurance for people seeking nostalgia
Story Forest implemented in major cities around the world

Story Forest implemented in major cities around the world

Left: Fancy Leaves | Center: Trunk & Leaves, Building & Clouds | Right: Memory Points on Map forms a Tree

Left: Fancy Leaves | Center: Trunk & Leaves, Building & Clouds | Right: Memory Points on Map forms a Tree

Final Story Forest Logo Design

Final Story Forest Logo Design

Finalizing on sketches on our buddy Dave

Finalizing on sketches on our buddy Dave

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